Toys - Preschool & Pretend Play (3-5yrs)

The Souza Joanna Halo Headpiece is a magical and sparkly accessory that’s perfect for any fairy, princess, or butterfly in training! This beautiful...

Great for playtime on-the-go, our new magnetic scenes with drawer provide endless hours of fun for little ones! Each design comes with 2 interchang...

You're sure to be all smiles while sporting our Cheerful Studded Earrings. Perfect for pierced ears, this 3-pair set consists of a metallic star an...

Introducing the Alicorn headband - the perfect accessory for the unicorn within you! This enchanting headband features a lilac shimmering unicorn, ...

Keep your treasures safe in magical style with our Pretty Precious Unicorn Jewelry Box in pink. Covered in glittery pink sparkle and topped with a ...

This Velvety Soft Yellow Princess Gown with Arm Warmers dress is a magical design inspired by classic fairytale elegance! The luxurious velvet bodi...

This Rainbow Fairy Dress with Wings is what real fairy dreams are made of! This is a beautiful and comfortable design, bright and sparkly with a la...

Let your little one shine from the inside out in the A Star is Born Sequins Dress – a magical mix of sparkle, softness, and starry charm. This show...

Skills: Social Awareness, Decision-Making, Handling Emotions, Mindfulness Design together.Ask, "What toppings should we add today? Mushrooms, olive...

Skills: Independence, Mindfulness, Social Awareness Listen for the crunch.Encourage your child to listen for the soft "crunch" sound as they cut. F...

Skills: Social Awareness, Independence, Handling Emotions Act out rescue missions.Ask, "Who needs help today?" or "Where is the ambulance going?" P...

A child's capacity to play is unlimited—and it's a good thing, too! The more your child plays, the more aware they become about how things work—spa...

Take a stop at the imagination station and spend time playing with your favorite little one and the Cow Puppet. A fun way to create lasting memories.

4-piece set includes plush duck, pig, sheep and storage barn with farm animal sound chip. Ages 3+.

Peanut butter and jelly, MAGNA-TILES and Meaningful Play, microMAGS tiles and Classic tiles – some combos just work!  In fact, our kid testers love...

Take a train ride with Peppa and George on the 36127 Peppa Pig Train. This colourful train set features Peppa and George figures that fit perfectly...

Celebrate classic railway play with the 36036 65th Anniversary Train Set. This all wooden train set takes inspiration from our iconic BRIO railway ...

The 36010 Cargo Mountain Set takes play to extreme heights with five levels of crane and cargo action – from the helicopter pad to the dark caves d...

There’s a fire and they need your help! This 18-piece firefighter themed wooden train set is full of firefighting roleplay action. Jump onboard the...

Suitable for 3Y and above SPARK THEIR LOVE OF MUSIC: This ukelele is a great beginner instrument to introduce your child to musical instruments a...

The follow-up to our fans’ favorite set, Builder XL invites kids into a world of construction fun at a super-size level. Everything and everyone (t...

Imagination reigns supreme with the MAGNA-TILES Castle DLX set! Open the working Drawbridge and step into a world of magnetic wonder or soar throug...

Step into a world where pets are here to play and creativity knows no bounds. With the MAGNA-TILES Pet Playhouse, kids can build the ultimate pet p...

Little Cuties Playsets are here! These 8-inch pals are perfect for any adventure, fitting easily in your pocket or backpack. Tr...