Toys - Preschool & Pretend Play (3-5yrs)

Our Ombre Sequins crown is lined with rich satin, designed to be comfortable and gentle on your child's head. The ombre sequins create a stunning g...

Make a splash in shimmering, show-stopping style with the 5th Avenue Paillette Cape, Mermalicious – where deep sea dreams meet high fashion flair! ...

Learn how to keep things clean and tidy with the Clean Up Bucket set. With a bucket, a functional spray, and a dustpan and brush, you'll have every...

Bring a touch of magic to everyday adventures with The All Day Everyday Unicorn Vest! Made from soft white fur, this enchanting vest features a shi...

  Step into a world of prehistoric adventure with The All Day Everyday Dino Vest! Crafted from an embossed green fabric, this vest mimics the textu...

Unleash the magic of a fairy tale with the Velvety Soft Once Upon a Tower Princess Dress! The dress features a beautiful purple crushed vel...

Let’s get lacing with a set of Stephen Joseph Lacing cards. Here’s some no-strings-attached fun for your child, a pack of five gorgeously themed ca...

Hear the lion roar as he welcomes you to his kingdom. The BRIO World Safari Adventure wooden train set lets you safely explore the savannah and adm...

This stroller is perfect for a walk in the park! It comes with an adjustable strap that holds the baby in place and neatly folds for easy storage! ...

Encourage nurturing fun with this adorable accessory that can be used as a crib or a comfy play space! It neatly folds up when play is over and inc...

Potty Pals Baby™ has a realistic drink & wet feature. Potty Pals Baby™ helps teach and train kids about potty time. She comes complete with bot...

This beautiful baby doll with blue eyes and light brown painted hair is dressed in a pink linen coat and matching footed pants. The coat, with a fu...

Suitable for 18M and above Take on a sandy beach, playground sand box, or backyard dirt with this sturdy dump truck. On a rainy day you can even p...

These cuddly and adorable creatures are full of charm and mischief. With their soft and round shapes, they are perfect for little hands to hold and...

Charming Hedgehog finger puppet made from soft cuddly detailed fur with tiny paws, this works really well and sits nicely by itself when not being ...

Still one of the best-selling ranges we have ever created - our Finger Puppets bring imagination to life. Interactive, creative and fun, each finge...

This lion mask is in brown, faux fur. At the top there is a smart mane and the ears are a little lighter than the rest of the mask. The mask has t...

We cannot get enough of these adorable Tutu and headband sets. They are designed to pair with one of our extra special Stephen Joseph plush dolls s...

Juicy natural mineral lip gloss perfect for kids and tweens. Sweetened with organic stevia and passion fruit extract. Formulated with NO petrochemi...

Juicy natural mineral lip gloss perfect for kids and tweens. Sweetened with organic stevia and passion fruit extract. Formulated with NO petrochemi...

It is time to put your construction ideas to the test with this BRIO Builder Starter Set. This a great set packed with so much potential. Use your ...

Little builders, assemble! The fan-favorite Builder set is taking imaginative play and STEAM learning to new heights with extendable magnetic cra...

There’s no place like home. Give little builders and imaginative minds the freedom to create the miniature house of their dreams with the MAGNA-TIL...

Introducing the reversible unicorn dragon of your dreams! With one side featuring a beautiful pastel rainbow unicorn and the other side featuring a...