Toys - Preschool & Pretend Play (3-5yrs)

Fit for a fairy tale, the Blushing Crystals Beaded Tiara brings soft sparkle and royal charm to any look. This enchanting tiara features a band lin...

Our Ombre Sequins crown is lined with rich satin, designed to be comfortable and gentle on your child's head. The ombre sequins create a stunning g...

Learn how to keep things clean and tidy with the Clean Up Bucket set. With a bucket, a functional spray, and a dustpan and brush, you'll have every...

Bring a touch of magic to everyday adventures with The All Day Everyday Unicorn Vest! Made from soft white fur, this enchanting vest features a shi...

Unleash the magic of a fairy tale with the Velvety Soft Once Upon a Tower Princess Dress! The dress features a beautiful purple crushed vel...

Let’s get lacing with a set of Stephen Joseph Lacing cards. Here’s some no-strings-attached fun for your child, a pack of five gorgeously themed ca...

This adorable set features a diaper bag filled with baby doll play must-haves: diapers, a pacifier, bib, bottle, changing pad, and more! Everything...

This stroller is perfect for a walk in the park! It comes with an adjustable strap that holds the baby in place and neatly folds for easy storage! ...

Encourage nurturing fun with this adorable accessory that can be used as a crib or a comfy play space! It neatly folds up when play is over and inc...

This 14" baby doll has a medium skin tone, brown eyes, and a soft-body with vinyl limbs. The doll wears a floral tee, a ruffled pinafore with flora...

Dressed in flower printed tights and a soft pink plush hooded jacket with flower accents, this fourteen inch cutie is ready to cuddle. Her beautifu...

This beautiful baby doll with blue eyes and light brown painted hair is dressed in a pink linen coat and matching footed pants. The coat, with a fu...

Suitable for 18M and above Take on a sandy beach, playground sand box, or backyard dirt with this sturdy dump truck. On a rainy day you can even p...

These cuddly and adorable creatures are full of charm and mischief. With their soft and round shapes, they are perfect for little hands to hold and...

Charming Hedgehog finger puppet made from soft cuddly detailed fur with tiny paws, this works really well and sits nicely by itself when not being ...

Still one of the best-selling ranges we have ever created - our Finger Puppets bring imagination to life. Interactive, creative and fun, each finge...

Still one of the best-selling ranges we have ever created - our Finger Puppets bring imagination to life. Interactive, creative and fun, each finge...

This lion mask is in brown, faux fur. At the top there is a smart mane and the ears are a little lighter than the rest of the mask. The mask has t...

We cannot get enough of these adorable Tutu and headband sets. They are designed to pair with one of our extra special Stephen Joseph plush dolls s...

Juicy natural mineral lip gloss perfect for kids and tweens. Sweetened with organic stevia and passion fruit extract. Formulated with NO petrochemi...

Across the candy-colored sky comes Twinkle Magic Fairy with her rainbow-maned unicorn, who works gallantly to keep nasty chemicals like parabens an...

It is time to put your construction ideas to the test with this BRIO Builder Starter Set. This a great set packed with so much potential. Use your ...

GraviTrax Junior gives children aged 3 and over a child-friendly introduction to the world of themed marble runs GraviTrax Junior is an interactive...

Little builders, assemble! The fan-favorite Builder set is taking imaginative play and STEAM learning to new heights with extendable magnetic cra...