Toys - Baby & Toddler (0-2yrs) - Baby (0-1yr)

Squeeze in Some Fun! With Itzy Splash Pals, bathtime play is overflowing with possibilities! These squeezable food-shaped squirties and sprinkle st...

Hold it, explore its unique contours, then stick it to any smooth, flat surface and give it a spin. Whoosh! Around it goes, faster than the eye can...

Teach your child at a young age about sports, touchdown, first down, field goal, count the downs. As your child grows up, the patterns will encoura...

Theo the Bear! Objects in the Itzy Bitzy Mirror™ are cuter than they appear! Watch as your babe smiles at their reflection in the mirror, reaches f...

Disney Winnie the Pooh Sensory Blanky with Crinkle and Teether Feet.

It’s time for a trip to the savannah with this Roll & Play Sound Cube. With bright and colourful animals on each side, watch as your b...

This loveable plush elephant is the perfect friend for on the go. With big, bright ears that are easy for small hands to grasp, baby will be fasc...

This sensory crinkle tag toy is designed to help stimulate your baby's senses and development. With educational use in mind, this toy is equipped w...

This sensory crinkle tag toy is designed to help stimulate your baby's senses and development. With educational use in mind, this toy is equipped w...

This sensory crinkle tag toy is designed to help stimulate your baby's senses and development. With educational use in mind, this toy is equipped w...

Travel’s Abound! Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral™ from our Bitzy Bespoke™ collection! Watch as...

Adventures await with a Janod box: a complete box comprising 4 toys designed with children’s early learning in mind. This box has been developed ...

Lullaby Bird Pull Musical Toy For Ages: 0+ Make music on the move! Pull the teething ring to reveal eggs and hear Mozart’s lullaby. This toy e...

Multi Sound is a table with 8 sound activities. Move around it to play and discover how to make the 8 different sounds: Knock-Knock goes the spring...

Millennial Moms adore this product as it promotes KINDNESS, which is something we all need in our lives! A 8x8 sensory square tag toy that will kee...

Get your child into the American spirit with our American Flag Lovey! It's the perfect security blanket that will bring comfort and support to our ...

Shake, rattle, roll and watch baby giggle and coo over the cute Sensory Playmat - Forest Friends. A playful, safe way to let baby's imagination gro...

Soft, foldable baby play mat designed for tummy time and early development Features high-contrast patterns to support infant visual development In...

Encourage your baby to explore the turtle’s soft, textured limbs for tactile stimulation, and show them how to twist the shell to activate the musi...

In the evening, the children go to bed and calm reigns in the house. But in the city, in the garden, in the forest and on the farm, there are also ...

Little ones will love to return the coloured balls to the matching animal in this fun puzzle. Use the magnetic wand to gently move and sort the bal...

A double-sided padded playtime mat and ball combo for newborn exploration. This luxurious playmat offers two sides for play geared towards newborns...