BFSale

Make a splash with Dolphin Bay, a 13-piece magnetic building set that brings sunny seaside adventures to any surface. Build a mini cove, snap toget...

Dive into big-time imagination with the MAGNA-TILES® Undersea Adventure 58-Piece Set, a magnetic building set that transforms any surface into a co...

Dive into a colorful underwater world with the Coral Reef 25-Piece Set, a magnetic building set filled with friendly sea creatures and coral-inspir...

Take the plunge into imaginative play with Shark Dive, a 13-piece magnetic building set that brings big thrills in a compact build. Kids can create...

Flip&pop – bite- and tear-resistant With its textured silicone strip, this book offers lots of fun for babies aged 6 months and up to chew on a...

1957 was the last time the Detroit Lions won a championship!To commemorate that win and those who dream for another, we have adorned the words of t...

No need to chase your child to settle down with a quiet activity — just give them a “Police on Patrol” jigsaw puzzle for hours of skill-building fu...

Let’s gallop away with Buckie the Buckskin Horse Mini Soft!  Buckie is a magnificent and gentle companion, with a soft, tan body and a rich, dark m...

Brimming over with fantasy and charm, this gentle woodland creature has been reimagined as a lovable swaddle accessory for our Baby Fawn Hug soft d...

Ten glow-in-the-dark creepy crawler spiders stick to a wall or door and then slowly "creep and crawl" down to the floor.

the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

the cozy sleeper gown + hat set is a wardrobe staple for newborns who require constant diaper changes (aka all of them). with magnets down the fron...

meet Magnetic Me's grow with me convertible coverall, a one-piece that lets you adjust its features as your baby grows. magnetic closures ensure qu...

meet Magnetic Me's grow with me convertible coverall, a one-piece that lets you adjust its features as your baby grows. magnetic closures ensure qu...

meet Magnetic Me's grow with me convertible coverall, a one-piece that lets you adjust its features as your baby grows. magnetic closures ensure qu...

meet Magnetic Me's grow with me convertible coverall, a one-piece that lets you adjust its features as your baby grows. magnetic closures ensure qu...

meet Magnetic Me's grow with me convertible coverall, a one-piece that lets you adjust its features as your baby grows. magnetic closures ensure qu...

Magnetic Me's parent favorite footie is an everyday (and night) essential with magnetic closures that make dressing easy. magnets are quick, quiet,...

Shake up playtime with rhythm and color! Kids can explore three playful modes that light up with every move—from classic rattle sounds to surprise ...

Rock out with retro-cool style! This colorful guitar features a slide mechanism that triggers lights, sounds, and short melodies to keep playtime e...