BFSale 1st item

Holds paci close! Say goodbye to lost pacifiers! Our Itzy Paci Strap Plus™ is made of soft silicone and keeps pacifiers in place while also looking...

Hit All the Right Notes! Unlock a symphony for the senses with Bitzy Tunes! This easy-to-hold music toy offers three fun sound modes: sing-along so...

This one’s for babies who grab life by the teether. The Bitzy Grip teether works with baby’s natural grasp reflex, so relief comes instinctively. S...

Skills: Independence, Handling Emotions, Mindfulness Tap and listen.Let your child tap each color gently: "Hear the sounds go from low to high?" Li...

Skills: Problem-Solving, Independence, Handling Emotions Let them explore.Let your child pick up each animal and find where it belongs. Giving them...

Skills: Problem-Solving, Independence, Handling Emotions Build it together.This 48-piece floor puzzle is big! Work on it side by side, taking turns...

Skills: Problem-Solving, Independence, Handling Emotions Build the train together.This 36-piece floor puzzle is big! Work on it side by side, takin...

Skills: Decision-Making, Social Awareness Make it a celebration.Ask, "Whose birthday should we celebrate today?" Maybe a favorite toy, a family mem...

A child's capacity to play is unlimited—and it's a good thing, too! The more your child plays, the more aware they become about how things work—spa...

Bring stories to life with this fun duo. Encourage reading out loud. Act out the story with the puppet. Dynamic, interactive puppet and soft book d...

Allow the Finley Flamingo Rattle Blankie to comfort the little one with its soft-to-the-touch fabric and knitted eyes. It's made to resemble a flam...

Silly and playfully odd, the charm of the Oddball Mini - Fox comes from the animal's quirky personality. The Oddballs' fun characters celebrate the...

Take a stop at the imagination station and spend time playing with your favorite little one and the Cow Puppet. A fun way to create lasting memories.

Mix, Match, and Create with The Very Hungry Caterpillar! Bring Eric Carle's beloved storybook world to life with this set of 9 puzzle blocks featur...

Feed your child's imagination! Our Very Hungry Caterpillar puzzle brings Eric Carle's beloved story to life with vibrant colors and iconic illustra...

Gallop into a magical realm with these enchanting unicorn magnetic puzzles by Sarah Ward! Powerful magnets hold each piece securely in place, creat...

The Baby Birder Crinkle Fabric Stroller Book from Mudpuppy is a delightful sensory experience for your little one's exploration! With charming artw...

Mudpuppy's I Can Be… A Veterinarian! Magnetic Play Set includes 2 illustrated background scenes and 3 sheets of mix and match magnets for dressing ...

Made from cozy fleece, Cuddle Tonies are super-soft, huggable characters, designed for calm play and winding down before bed. Little listeners just...

The idea that classic music is good for babies is nothing new. So let’s follow a ditty bird to discover the most beautiful pieces of classical musi...

Ditty Bird is inviting all toddlers and preschoolers to discover the silliest songs he knows in this charming new “song” book. Let’s wibble wobble...

Read, listen, sing along as Ditty Bird sings easily to learn songs. The ”sound dot” on every page spread triggers one of the six popular learning s...

Most kids can practice and improve their fine motor skills through play and routine everyday actions. Playing with the Action Songs book is perfect...

It IS your baby's first rodeo! Celebrate your littlest cowboy's or cowgirl's first moments and milestones with this sweet story. But this chewable ...