BFSale 1st item

This versatile wooden train set features adorable animal characters, vibrant geometric blocks, and three rolling train carriages that create endle...

This enchanting pull-along toy features an adorable green crocodile with a friendly face that wiggles and wobbles with every step, creating mesmeri...

This innovative stacker combines traditional ring-stacking play with an exciting wobble base that adds an extra challenge and doubles the developme...

On duty with heart! This German shepherd is alert, loyal, and proud to protect. The bag showcases a bright blue police car graphic in soft, kid-fri...

All the other birds in the barnyard know that Ginnie the Soft Goose stuffed animal means business when she lets loose with a few noisy honks! Cream...

People have been talking about a rumble in the jungle and, as it turns out, it’s been Everlie the Soft Elephant plush this whole time! She’s a prof...

Gobie is adventurous, laid-back, and full of playful spirit! His sandy-colored plush, cute nose and ears, and long legs make him the perfect buddy ...

Ridley is full of curiosity and zest for life! Her beautiful dappled-brown fur, floppy ears, and twinkling eyes all show off her adventurous and pl...

The cutest doodle around!

With his noble bearing and stately appearance, Zeus the Lion stuffed animal is a jungle king with widespread appeal! Part of our distinctive DLux c...

These snuggles are buzzin!

Asher the Dragon Lil? Snuggler will spark your baby?s imagination with magic and adventure! Made from soft plush with silky satin accents, he?s coz...

Endless adventures await with your babe’s new travel tagalong, the Itzy Bitzy Spiral™. Watch as your babe reaches for the dangling ring, smiles at ...

Adventure awaits! Mini size for itzy trips! Lightweight & lovable, our Itzy Bitzy Bag is the perfect tagalong for trips around the block or...

Meet the Crinkle Crew: a teether with a twist. Soft silicone + crinkle fabric = soothing relief baby can obsess over. Add an easy-grip handle for t...

Babies love to chew to soothe swollen and teething gums. Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet ...

Looking for a friendlier way to teethe? Meet your baby’s new BFF: the Itzy Ring Pal. It’s the answer for sore gums, featuring a textured silicone r...

Timeless Magic, Shared Enjoyment! Gentle motion captivates baby as parents share a moment of calm connection. With 30 minutes of Mozart and Bach, t...

A charming take-along toy! ake fun on the run with Itzy Travel Charms! This on-the-go toy engages baby’s senses with crinkle and jingle sounds, sof...

Three Times the Charm! Triple the teething relief with the Itzy Trio! Each charm has a different texture to soothe sore gums, all linked on a silic...

The Bitzy Traveler’s got your back for all things on-the-go. Made with sensory plush, interesting sounds, textures and easy-to-grasp hanging featur...

Sensory play that sticks! Pull, twist, and play all day! The Itzy Twist & Bop boosts fine motor skills and strengthens hand-eye coordination wh...

Chill & Soothe! Help your little one keep their cool while teething with these adorable teethers! Our 3-pack of water-filled teethers are textu...

Chew on This! Our modern teething mitt is worn like a glove, making it perfect for babies who can’t yet hold a teether. Features - Soft silicone s...