BFSale 1st item

Good Night Little Brother features playing catch, enjoying stories, coloring, playing pirate, building with blocks, going to the beach, bu...

Maisy is heading to town. What do you see? Babies and toddlers will make easy language connections thanks to the bright, appealing picture...

Snuggle up with your favorite nursery rhymes and drift into the magical worlds of all your most beloved fairytale characters. This beautifully ill...

Soothe your little one with the gentle comfort of nature! The Natursutten® pacifier is made from 100% pure, sustainably sourced natural latex rubbe...

A sweet pal and pacifier all in one! The Sweetie Pal™ lovey attaches to our Sweetie Soother™ pacifier and is easy for baby to grasp while keeping t...

Shake, Rattle & Teethe! Shake off those teething blues with the Sweetie Rattle™ silicone teether. Made of soft, flexible silicone, this engagin...

Chew on this! A pop of personality: a teething bestie & sensory toy all-in-one! Our Itzy Pop™ engages baby with popping sounds & movement w...

Say goodbye to lost pacifiers! Itzy Ritzy's Sweetie Strap™ is made of 100% food grade silicone and keeps pacifiers in place while also looking styl...

Many of us know that having clean teeth is essential for the wellbeing of our children. Did you know that you can start cleaning and caring for you...

Safe. Fun. Yum! And the perfect stocking stuffer or holiday gift for kids! Brushing with Jack N' Jill Kids Toothpaste helps clean teeth and provid...

CanyonLeaf's jewelry is handmade using original baltic sea amber that is over 45 million years old. Baltic amber has some of the highest concentrat...

Munchie Mug is the snack cup...reinvented. The only spill proof snack cup available with a soft cloth lid. No more of those awkward, scratchy plast...

Magnetic Me's stay dry infant reversible bib protects baby's outfit from three messy outfit offenders: spills, spit up & constant drool. plus, ...

Protect your clothes, and look good doing it, with Itzy Burp Cloths™. Made of breathable, triple-layer cotton muslin, these generously sized burp c...

From drips to drools, Itzy Bibs™ have got you, and your little one, covered! Made of ultra-soft, triple-layer muslin cotton in on-trend prints, the...

  Copper Pearl's burp cloths are designed with baby’s comfort in mind.  That’s why they created them with 100% ultra-soft cotton layers on the fro...

These stylish drool bibs are made of 100% absorbent cotton on the front and 100% polyester fleece on the back. The front of the baby bib is a sty...

These stylish drool bibs are made of 100% absorbent cotton on the front and 100% polyester fleece on the back. The front of the baby bib is a sty...

These stylish drool bibs are made of 100% absorbent cotton on the front and 100% polyester fleece on the back. The front of the baby bib is a styl...

Let this cute heart teether help soothe the wrath of your teething babe! Made with American hardwood maple that is naturally antibacterial and non-...